Fast Food Is An Online Kitchen - 1087 Words

1 Executive Summary Beyond Fast Food is an online kitchen that allows customers to make their own ingredients choices and cooking style online that is submitted to a physical location for preparation and fast pickup. It allows busy families to make healthy, fresh, customizable, and affordable meal choices right on the go for their families and reduce their overdependence on Fast-food commonly known as junk food. Our foundation is based on providing fast but healthy meals for busy families. Healthy eating has become a serious concern in the U.S. People are busy trying to juggle life, work and family, while attempting to make convenient, affordable, and healthy meal choices. To overcome the challenges busy families face, Beyond Fast Food†¦show more content†¦People can even schedule a week long family meal plan giving them more peace of mind. Our targeted first location: Our first location will be in Flagstaff, Arizona, with plan to expand nationally as we grow. Our decision to locate in Flagstaff, Arizona is based upon the favorable business environment for the restaurant industry in that location. From a report made by flagstaff.com, people and restaurant owner in Flagstaff have become more conscious about healthy eating and tend to favor fresh local ingredients. Target Customers: We will target busy working individuals and families, health conscious people, and elderly, with moderate to high income. We are unique: Presently, we are the only restaurant offering this unique combination of, healthy, technology-driven, and customizable, to consumers no matter what their concern for healthy and fresh food is. On top of that, our meals are affordable, ranging in the $5-$10 range. The price is simply unbeatable for the quality of our food and the convenience of our service. There is only about $2 difference from what the regular fast food restaurants are charging and this price difference can be justified by our healthier customizable food items along with our faster service. Growth potential: Despite Fast Food, being unhealthy, the Fast food industry has the largest market share in the restaurant industry. The eating out industry is expected to grow to $782.7 billion in 2016, from $586.6 in 2010. Our business concept